Real Estate Videography Services: What to Expect and What It Costs
Technology is undeniably transforming how real estate properties are inspected today. Buyers increasingly rely on tools such as virtual tours, 360° video walkthroughs, and digital twin models to assess properties from afar, offering both convenience and clarity in a fast-paced market.
According to Westpac, virtual inspections, whether live video walkthroughs, 3D tours, or other digital formats, are “the closest thing to an open home you can get online.” These tools offer customers the flexibility to explore properties remotely, on demand, and engage with listings regardless of their location, whether interstate or overseas. Their main reasons are convenience, time savings, and the ability to compare multiple properties online before making a visit.
These trends point toward digital inspections complementing traditional in-person visits, and not being a replacement, especially as remote lifestyles and demand from interstate buyers continue to influence the real estate landscape.
In this case, visuals become the most important element in purchasing behaviour. A captivating visual not only attracts users to buy the home but also increases the value of your real estate.
If you are a homeowner, Airbnb host, or renovator, we would recommend that you go for videography of your property.
Real estate videography might be a new thing for you, and you don’t know what to expect and what it includes; that’s why we have come up with this blog. In this guide, we will cover all aspects of real estate videography, including traditional videography, emerging trends, pricing, and the shoot procedure.
Table of Contents
What Does Real Estate Videography Include?
A professional shoot is far more than just pressing record. A standard package often includes:
- Property walkthroughs showing exterior and interior spaces
- Close-up detail shots highlighting finishes and design features
- Transitions for a smooth viewing experience
- Editing and colour correction for polished, ready-to-use content
- Royalty-free background music to match the property’s style
For example, a Melbourne homeowner selling a renovated terrace might request a 2-3 minute cinematic video featuring lifestyle shots of nearby cafés, parks, and transport links – all edited to convey a story rather than just a tour.
Must Read: 5 Tips To Prepare Your Home For Real Estate Property Photoshoot
What Are Traditional Videography Styles?
Before drones and virtual tours, traditional real estate videography production focused on:
- Steadicam walkthroughs for a natural viewing flow
- Panning shots to give a sense of space
- Voiceover narration to guide the viewer
- Agent introductions to build trust and credibility
These techniques still work well for properties targeting an older demographic or markets where a steady, informative style outperforms flashy edits.
“Not every property needs the same style of video. Matching the approach to the audience is key.”
Emerging Trends in Property Video
Modern real estate videography often incorporates newer techniques designed for today’s online-first audience:
- Drone footage for dramatic aerial perspectives
- 360° virtual tours allow viewers to navigate rooms interactively
- Vertical videos optimised for Instagram Reels and TikTok
- Lifestyle storytelling showing people enjoying the home or neighbourhood
- Twilight videography to create an aspirational, premium feel
These trends work particularly well for luxury properties, Airbnb listings, and off-the-plan developments. Here, you can inspire your audience as well as inform them appropriately.
Talk to Perfect Property Media about professional real estate videography. Get stunning, market-ready videos with quick turnaround anywhere in Melbourne.
Real Estate Videography Pricing in Melbourne, Australia
While real estate videography pricing varies by property size, location, and inclusions, here’s a general guide to what you might expect:
- Standard residential video (2–3 minutes, edited)
Generally considered the most affordable option, suitable for smaller homes and units.
- Premium packages (including drone, lifestyle, or twilight shots)
Priced higher, these are designed for luxury properties, Airbnb listings, or homes that require a cinematic presentation.
- Add-ons like agent introductions, neighbourhood highlights, or social media edits
Available at an additional cost, often bundled depending on your marketing needs.
The cost of videography depends on many factors, which include the difficulty of the shoot, travel time, edits for multiple platforms, and more. To get a precise estimate, contact Perfect Property Media and get the accurate cost.
Tip: It will be better if you combine video with photography and floor plans. It will be more cost-effective than booking videography separately for each.
What Are Turnaround Times and Delivery for Real Estate Videography?
In Melbourne, most real estate videographers deliver the final property video within 3–5 business days after the shoot. This usually includes:
- Full HD or 4K video file formats
- Web-optimised versions for online listings
- Access via download links or cloud delivery
- Social media cut-downs if requested
For Airbnb or short-stay hosts, getting content ready quickly is essential to maximise booking opportunities. Must check delivery times before booking to avoid delays in your marketing campaign.
Read More: 5 Tips To Consider When Choosing An Event Photographer In Melbourne
Conclusion
In Australia’s real estate marketing, video marketing has become an indispensable tool for capturing the attention of potential buyers and showcasing your home in its best form. If you are planning a videography or photoshoot of your property, you will need careful consideration and strategic planning to get the highest value.
Going with an apprentice will be a bad decision, as they may give poor results and cost you a lot; therefore, choose Perfect Property Media, which has decades of experience in real estate photography with drone, twilight, staging, and floor plan services included, all under one roof.
Book your real estate videography shoot with Perfect Property Media today. Showcase your property with a professional video that sells faster and for more.